Shell Recharge project

A customer support tool that is GDPR-proof and works better

  • Discovery Sprint
  • Functional requirements
  • UX Design
  • UI Design
  • Validation Sprint

A redesign under the pressure of legislation and a tight deadline.

Shell Recharge Solutions' customer support tool had to be completely redesigned to comply with BCR and GDPR legislation. Not a wish list, but a hard requirement, within six months. The tool is used by support staff to help customers remotely with technical issues. An application, in other words, where every day of delay has direct consequences for both customers and staff.

🔍 Understanding how staff help customers

Before I started designing, I wanted to understand how support staff used the application day to day. I did this through design thinking methods: listening in on conversations and observing how they used the tools, conducting interviews, and analysing all of it. That way I saw not only what people said could be improved, but also what actually happened in practice.

Based on those insights, I organised stakeholder workshops to test two things:

  • What are the product needs in relation to other internal tools, and do they align well with each other?
  • What does the end user want to see? I validated this through co-creation with the users, going through the current application together and brainstorming improvements.

⚙️ Thinking along technically as part of the design

The tool relied heavily on integrations with other systems. Instead of waiting for what development could deliver, I actively dug into the technical possibilities. I evaluated where existing integrations could be improved to give staff more insight, and made sure the design made optimal use of what was possible.

This technical insight was essential to design a tool that not only looks good, but can also be realistically built within the set timeframe.

🎨 From validation to final design

I validated the improved design with users. After that, I developed it into a final, documented design in Figma.

But I didn't just deliver the design for the deadline. I also designed a future version with points for improvement, so the team had a clear direction to keep building on after my departure.

✅ Outcome

All required features were integrated on time and in a logical way within the set timeframe. Support staff were now able to help customers better thanks to the new functionality. On delivery, there was also a fully developed vision ready for the next version of the tool.

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Joris Laenen

Joris Laenen

Product Owner & UX designer · Eindhoven