From unclear scope to
software that makes real impact

An unclear scope needs to be defined.
Pragmatic solutions are needed under tight deadlines.
Many ideas and interests need to be focused towards what truly makes an impact.
The end user cannot be lost sight of. Even when the pressure is on.
Belastingdienst
Alliander
Shell Recharge Solutions
TU Eindhoven
Faber group
Dariuz
Belastingdienst
Alliander
Shell Recharge Solutions
TU Eindhoven
Faber group
Dariuz
Belastingdienst
Alliander
Shell Recharge Solutions
TU Eindhoven
Faber group
Dariuz
Joris Laenen, Product Owner & UX designer · Eindhoven

Joris Laenen

Product Owner & UX designer · Eindhoven

I'm an experienced UX/UI Designer and Product Owner who gets energised by projects that have to start from zero, within a technically, administratively or politically complex context. I love digging into a difficult subject and bringing processes and ideas back to their core and to what truly makes an impact for the end user. My technical background means I can judge well how designs can be made both user-friendly and realistic.

Joris is professional, clear and efficient. On the project we worked on together, we needed designs based on user research and validation at a lightning-fast pace. He delivered incredibly quickly and the quality was high.

Elzaan Nel, Product Owner Shell Recharge Solutions

Featured projects

MijnHerstel portal - digital damage compensation interface for childcare benefits parents

Digital damage compensation for childcare benefits parents

Belastingdienst

View case
Alliander AI energy tool - final design outcome with user interface

Smart grid congestion solutions with AI for large-scale energy users

Alliander

View case
Inzage Fiscaal Dossier - mobile tax file interface design for Dutch citizens

Making the tax file understandable for every citizen

Belastingdienst

View case
Shell Recharge Solutions - GDPR-compliant customer support tool design

A customer support tool that is GDPR-proof and works better

Shell Recharge Solutions

View case

Which approach fits me?

Know within 1 minute which approach fits your challenge.

1 minute Question 1/3

What kind of product is it?

The more complex the product, the more we have to do to make it work well.

Services

Research

Product & UX audit

Know within a week where your product loses users, and what to tackle first. I do this with a structured review with prioritised improvements, flagged on your own screens.

Research

Discovery Sprint

Build on what your users and stakeholders actually need, not on assumptions. I do this with in-depth interviews and research, distilled into sharp insights, personas and opportunities.

Define

Clarity Sprint

From a tangle of ideas to one sharp, buildable MVP everyone backs. We do this in working sessions where we uncover the core together and prioritise the scope.

Define

Functional requirements

Your developers build the right thing first time: no guesswork, no rework. We achieve this with a crystal-clear specification with user stories and acceptance criteria.

Develop

AI Rapid Prototype

A tangible prototype within a week to show, test or raise money with. Using AI as an accelerator to turn your idea into something clickable, fast.

Develop

Validation Sprint

Be sure your direction works before you spend your development budget. We test your design with real users; you get a clear overview of opportunities and improvements.

Develop

UX Design

A well-considered user experience that fits how people actually use your product. I achieve this with user flows and low-fi designs, built on your requirements.

Develop

UI Design

A polished, recognisable product that looks sharp and is ready to build. I deliver high-fidelity, responsive screens in Figma, fully documented.

Deliver

Design System to Code

A design system that's immediately usable for developers, matching the designs one-to-one. I turn Figma components into working code in your own stack, with Storybook.

Deliver

Product Owner during the build

What you envisioned actually gets built, without scope creep or surprises at launch. I steer the build: backlog, sprints, acceptance and stakeholders.

Longer engagements

End-to-end Product Design

One partner who takes your product from idea to live. You keep the overview, I handle the rest. I do this with the full design process plus steering the development team.

Longer engagements

Embedded Product Partner

A senior product brain who stays structurally involved and safeguards direction, focus and quality. I do this with fixed days per week inside your team, until the product is production-ready.

Interested? Leave a message!

Joris Laenen

Joris Laenen

Product Owner & UX designer · Eindhoven