Hero illustration

From complex challenges and tight deadlines to concrete software solutions

As a Product Owner and UX designer based in Eindhoven, I help organisations get a grip on complex digital projects — from ambition to software that works for end users.

Approach

Clarity within a broad scope

There are many ideas, many opinions and a deadline that's approaching. That's exactly the moment when it helps to have someone at the table who asks the right questions, uncovers the core and makes sure a sharp decision is made about the most effective solution. So we can build the product with a clear vision.

Moving fast without losing sight of the end user

A well-defined minimum viable product (MVP) makes it possible to build early, learn and adjust — without that coming at the expense of the people who will actually use the product. I help define that MVP: what are the minimum features that deliver the greatest value, for those who need it most?

Not waiting for a briefing, but thinking along from the start

Someone who only executes what's asked of them won't solve your problem. That's why I think along about what needs to be built, keep focus when the scope starts to creep, and keep the end user in mind. Even when the pressure is on.

Joris Laenen

Joris Laenen

Product Owner & UX designer · Eindhoven

I'm Joris — Product Owner and UX designer, based in Eindhoven. I work best on projects where:

 

✅ An unclear scope needs to be defined.

⚡ Pragmatic solutions are needed under tight deadlines.

🎯 Many ideas and interests need to be focused towards what truly makes an impact.

💡 The end user cannot be lost sight of. Even when the pressure is on.

Featured projects

MijnHerstel project
Product Owner
Service Design
UX Research
UX Design
Agile / Scrum
Stakeholder Management

Digital damage recovery for toeslagenouders

Belastingdienst

Alliander project
Service Design
UX Research
UX Design
Prototyping
Agile / Scrum

AI that helps large-scale energy consumers tackle grid congestion

Alliander

Inzage Fiscaal Dossier project
Service Design
UX Research
UX Design
Design Thinking
Prototyping

Making the tax file understandable for every citizen

Belastingdienst

Shell Recharge project
UX Research
Service Design
UX Design
UI Design
Business Analysis

A customer support tool that's GDPR-compliant and actually better

Shell Recharge Solutions

Joris is professional, composed and efficient. On the project we worked on together, we needed designs based on user research and validation at a very fast pace. He delivered incredibly quickly and the quality was high.

Elzaan Nel, Product Owner Shell Recharge Solutions

Belastingdienst
Alliander
Shell Recharge Solutions
TU Eindhoven
Faber group
Dariuz
Belastingdienst
Alliander
Shell Recharge Solutions
TU Eindhoven
Faber group
Dariuz
Belastingdienst
Alliander
Shell Recharge Solutions
TU Eindhoven
Faber group
Dariuz

Interested? Leave a message!

Joris Laenen

Joris Laenen

Product Owner & UX designer · Eindhoven

+31 6 454 529 56